Smart and practical maternity wear appeals to yummy mummies



There was a time when all maternity wear design adhered to the one-size fits all approach. Maternity clothes were often seen as dowdy, plain, ill fitting and not at all flattering to the expectant or new mum.

But thats no longer the case. Bespoke designers are creating breastfeeding clothes and maternity tops that make the wearer feel beautiful and sexy.


Theres no need for mothers to sit at home because they are worried about their body image. The fashionable and practical clothing now available gives every incentive to get out, have fun and do so with confidence.


Smart and practical proves to be a winning combination


Granted, no one says you have to slip on a mini-skirt while heavily pregnant or breastfeeding, but that doesnt mean you have to sacrifice your sense of style. Quality maternity wear and nursing tops combine practicality with smart design. Or, if you prefer, they provide the allure of maternity chic with a touch of intelligent thinking.


Naturally, while having to attend to the needs of a newborn child, a practical approach to maternity clothing is valued by mothers. For breastfeeding mums, easy access is an important issue. And this is something not forgotten by the emerging breed of designers.


This is why a number of functional access solutions have been incorporated. For example, Empire Access is located under the bust through the empire line of a dress. Other variations include: Hem-Lift Access, Side Seam Access, Vertical Front Access and Drop Cup Access.


With these additions, everyday breastfeeding tops can be both luxurious and convenient.


Step outside in maternity style


For dressing up or down, savvy online retailers have taken the best of maternity fashion and are helping mums to step out in style.


That doesnt mean to say you have to always dress like youre about to hit the town. But the beauty of innovative maternity wear is its versatility. Everyday nursing tops and tunics have that luxurious look that can be tailored for going out or staying in. Theyre also cut in a way that hides problem areas.

Crossover tops, tees and tunics are great for matching with jeans and accessories that afford a smart look suitable for any occasion.


Meanwhile, attractive colours and soft organic materials provide both confidence and comfort.

Pregnancy and breastfeeding are magical stages in life. Yummy mummies should look great, be able to attend to important baby duties and still spend time with friends and family.


Online boutique stockists and maternity clothes designers have teamed up to provide a catalogue of stylish yet practical clothing. The image of maternity wear has been transformed.


A Beautiful Mummy is a boutique online retailer sourcing the best of maternity fashion. Their wide range combines stylish design and practical solutions that are attracting the attention of yummy mummies.
Nursing tops from A Beautiful Mummy